In 2009, Maggie Anderson and her family made history and dominated headlines as global media covered their year-long stand and study buying Black only. The Empowerment Experiment (EE) resulted in a landmark study conducted by Kellogg Business School, which proved that 1 million new jobs could be created in America with a small increase of support to Black-owned businesses and the mainstream firms that engage them as suppliers, vendors, franchisees, and agents.
Education and Collaborations with influential Black Americans and Corporations
Maggie, a first-generation American daughter of Cuban immigrants, has a BA in Political Science from Emory University; and earned a Juris Doctor (JD) and Masters of Business Administration (MBA) from the University of Chicago, where President Barack Obama was her law professor and mentor. Before the experiment, she was an aide to the civil rights icon, Cong. John Lewis, the speechwriter for the Mayor of Atlanta, and a strategy executive at McDonald’s Corporation.
National News Appearances
Maggie has appeared on CNN, MSNBC, Fox News, C-SPAN, PBS NewsHour, TV One, and CBS News, among many other news shows. And now is the face of a conscious consumerism movement uniting consumers and corporations of all kinds, and quality Black-owned businesses that together can create jobs, wealth, and hope in poverty- and crime-stricken communities and provide role models to at-risk youth. A sought-after speaker, she tours the country teaching the awe-inspiring history of Black-owned businesses and Black economic solidarity in America.
Charleston, SC welcomes Maggie Anderson with open arms, September 7, 2020, for its first event, "a Labor Day of Love". The Lowcountry has experienced its share of devastation and turmoil within the Black community in just the past 5 years, that will forever be embedded in its already scarlet history.
However, because of the Black community refusing to allow hate to win, they have been resilient and graceful in rebuilding hope and strategy for a more unified and economic resource for community empowerment.
The "Labor Day of Love" event is free to all and we would love to see you there to check out some amazing local black-owned businesses, in the Charleston, SC area.
If you haven't already, JOIN our growing family on Facebook! ALL are Welcomed.
For Vendor and/or Sponsorship opportunities:
Join the Challenge:
Her most recent campaign - created in response to the new wave of activism after the murder of George Floyd - is the Black Owned Hair Care Challenge (“BOHCC”). An empowerment and education campaign to restore the Black hair care industry’s indisputable capacity to create much needed jobs, wealth, entrepreneurship, and economic unity in the Black community. The BOHCC exposes and counters the unjust lack of Black ownership of Black haircare companies and beauty supply stores and the resultant asymmetry between the founders and supporters of the Black hair care industry and the current beneficiaries. The BOHCC asks consumers to publicly commit to supporting the Black-owned hair care businesses and beauty supply stores.
Get social. Get in the know. Get involved.
Visit: Black-Owned Hair Care Challenge By Maggie Anderson
"Accept the Challenge"